We’re a company of strategists and designers who believe that we can positively impact our surroundings through design.
Diagnosis, measurement and insight
We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the world.
We create names that make you stand out and design systems to help customers navigate your offer and show your ambition to investors.
Purpose, positioning and proposition
We define your north star: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.
Innovation and customer experience
We help you create products and services, and a whole customer experience, that give new and better ways for people to engage with you.
We activate your purpose and proposition with the fundamental creative building blocks all brands need, from logo and colour palettes to bespoke typography and imagery.
Words are powerful, so we ensure you have a distinctive tone of voice and messaging for your brand.
Motion and sensory identity
We ensure your brand’s expression is more than just a logo: it should be able to communicate through motion and create a presence in a non-visual way through sound, haptics and materiality.
We’ll help you translate the essence of your identity into a practical and intuitive interface so that it’s easy to navigate and thrive in the digital space.
A thought-out process ensures a successful outcome
Research & Strategy
We build our design strategies on evidence by creating customer and market insights to guide decision-making and inspire the design.
We favour qualitative research methods to identify the untapped opportunities in your target segment but adapt our process to meet each case individually.
A good design strategy is evidence-based, and good design is evidence-inspired.
Establish the proper context by conducting desktop research and workshops with the project team to understand the market and the partner organisation.
It entails planning the research by defining objectives, methods, and questions. Identifying and recruiting the proper research sample is also essential to this stage.
Our team conducts the research in the actual context to understand how consumers interact with brands, products, or services. We cover global markets, with particular attention to Asian markets.
They are derived by translating the findings from the research into guiding principles and actionable to-do's. These insights often serve as a design brief for our creative team.
We believe in building on solid foundations. A good process is what guarantees successful outcomes. It helps you, as our client, understand how the work is approached and progress towards completion.
Every project is divided into similar primary phases. Still, the precise project plan is tailor-made for each client, considering each project’s unique nature.
Good design is built from the ground up.
The foundation for all design work can include diagnosis, measurements, insights, brand positioning and purpose, brand architecture, or innovating new products.
The big ideas and visual work regarding your identity, packaging, products, publication, website, or other digital touchpoints.
Building brand assets
Finalising all the brand assets created during the project. These will be shared with all the parties involved in further implementing the design work.
Planning and helping you launch your project. The launch can include spatial, print, or digital applications, whatever is required for the project to meet its goals and make an impact.