Brand identity for HUH10
Huh10 is a program made to support young, passionate and competitive athletes. The program is aimed at athletes who do not already have access to comprehensive sports healthcare but whose training requires them to develop even further.
To celebrate its 10th anniversary, Helsingin Urheiluhieronta launched HUH10.
Huh10 is a program designed to support young, passionate, and competitive athletes. It is aimed at athletes who do not already have access to comprehensive sports healthcare but whose training requires them to develop even further.
From the hundreds of applicants, a team of 10 young and passionate athletes was selected. As a team member, you get free access to sports massages, consultations with sports physiotherapists, workshops, and much more.
The task was to create a visual identity that works well alongside the Huh leading brand yet feels young, positive and energetic. Inspiration was found in the idea that an athlete’s success is built from many different pieces, such as training, nutrition, physiotherapy and mental coaching. If you take one piece away, the whole construction collapses. This idea provided the visual and conceptual fuel to the brand, inscribed in the modular system from which logotype, typeface and icons are crafted.
Are you interested in collaborating with us on your project?
Please contact:
Tuukka Koivisto
Head of Design
Project team:
Project Lead: Tuukka Koivisto
Designer: Johannes Iilahti
Project Manager: Sofia Stenfors
Photography: Sami Välikangas
Services included in project scope: