Yle X3M logo on a light fixture

Refreshing the brand identity for X3M – Finnish National Broadcasting company’s Swedish-language radio channel for the youth.

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Visual identity for Yle X3M
Kobra Yle X3M logo
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Yle X3M is a popular Finnish Swedish-language radio station that caters to the youth audience, with a target age group of 15- to 30-year-olds. It has been owned and operated by Yle since its establishment in 1997. In 1998, X3M made history by becoming one of the first Finnish radio stations to offer online broadcasting.

 

Radio has evolved to include visual media in today’s fast-paced world, with radio hosts actively creating content and streaming shows for digital platforms.

 

Our team designed a new identity for X3M that combines explosive energy, digital nostalgia, and a pulsing beat that reflects the vibrancy of life itself. This flexible identity system works across various traditional and digital surfaces, enabling the radio station to expand its reach while retaining its unique identity and appeal to its loyal listenership.

Kobra Agency James Zambra

Would you like to learn more about this project or talk about collaborating on your project with us?

 

Please contact:
James Zambra
Co-founder, Kobra
Project team:

 

Designer: Johannes Iilahti
Project Coordinator: Fanny Bruun
The design was also influenced by Tuukka Koivisto & Jaakko Suomalainen

 

Services included in project scope:

 

Visual identity
Motion design
Sound design
Digital design