Brand and packaging design for YYS

YYS is a beauty brand that offers a holistic wellness experience by combining ancient traditions. In 2023, YYS launched its products globally and needed to update its branding and packaging design to match its high-quality offerings and price point. The brand required scaling from a local brand to a global one.

Awards: Silver, Napa Baltic Packaging Awards

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Kobra YYS Branding
Kobra YYS Branding
Kobra YYS Branding
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Kobra YYS Branding
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Kobra YYS Branding
Kobra YYS Branding
Kobra YYS Branding
Kobra YYS Branding
Kobra YYS Branding
Kobra YYS Branding
Kobra YYS Branding
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Kobra YYS Branding
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Kobra YYS Branding
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YYS is a beauty brand that offers a holistic wellness experience by combining ancient traditions. Its founder, Katja Kokko, has over 25 years of experience in cosmetics formulations, Chinese medicine, and yoga. The brand provides skin care products, gua sha tools, and signature experiences like yoga, meditation, and sound healing.

 

In 2023, YYS launched its products globally and needed to update its branding and packaging design to match its high-quality offerings and price point. The brand required scaling from a local brand to a global one.

 

YYS has crafted a universe that seamlessly blends the beauty of natural cosmetics, the power of Chinese medicine, and sound healing qualities. Combining these elements with fashion aesthetics, symbols, and digital innovation has created a unique world where everyone can discover the best quality and knowledge.

 

The brand identity incorporates symbolism as its primary visual element across all its branding. The outer packaging of each product features three enigmatic elements that are finished with a glossy varnish to make them stand out from the uncoated packaging material. These elements are also vinyl stickers that come in envelopes and postal boxes. Each element, such as butterfly wings, snakes, flowers, etc., is brought to life in 3D. Macro-level images serve as product backdrops, making the universe come alive on all surfaces.

 

YYS represents the highest quality in natural cosmetics, providing a unique experience and result for your skin and well-being.

Are you interested in collaborating with us on your project?

 

Please contact:
Tuukka Koivisto
Kobra, Head of Design
Project team:

 

Project Lead: Tuukka Koivisto
Designer: Monika Bodendorfaite, Johannes Iilahti, Jaakko Suomalainen
3D & Motion Design: Gabriel Boicel
Project Coordinator: Hanna Kaltiainen
Portrait Photography: Elina Simonen

 

Services included in project scope:

 

Brand Identity
Packaging Design
Motion Design
3D Art
Brand Identity Systems
Custom Type
Art Direction
Digital design