Brand identity for a Helsinki-based modern dance company
Gold, Vuoden Huiput
Bronze, ADC Europe
Business cards use the risograph printing technique to get a good texture feel.
The image concept explores existing imagery, creating a new dynamic composition by cutting the images into new shapes that dialogue with the dancer’s form.
Since the dance company has a limited budget for marketing, posters were chosen as the primary marketing format. They offer good visibility for each show where it matters.
Liisa Pentti + Co dance group work is characterised by experimentation and searching for new forms of expression. The renewed identity follows the same idealogy.
The identity concept “Between Spaces” explores freedom of movement, rhythm, the body, and the body’s relationship to its surroundings. The experimental image treatments explore the existing imagery and create new dynamic compositions between the body and space in combination with Letraset typography.
Are you interested in collaborating with us on your project?
Kobra, Head of Design
Project Lead: Tuukka Koivisto
Designer: Monika Bodendorfaité, Jaakko Suomalainen
Project Co-ordinator: Hanna Kaltiainen
Services included in project scope: