Branding the juiciest skin care from Finland
Awards
Gold, European Design Awards
Silver, Vuoden Huiput
Bronze, Dieline
Bronze, ADC
Bronze, ADC Europe
Djusie is a pioneer of F-Beauty (Finnish Beauty), whose high-quality Ecocert skin care products aim to redefine the natural cosmetics industry.
Djusie approached us to create a brand strategy and a distinct visual identity to help them differentiate from the vast ocean of oh-so-clichéd natural cosmetics and allow Djusie to expand into other product groups and retail products.
Regarding marketing and earned media, the packaging had to stand out in social media.
The result is a celebration of the brand ethos:
Everything in nature has a particular purpose.
There’s a reason why no one else looks like you.
Everyone is beautiful and equally valuable.
Everyone makes a difference in the world in their own way.
Everyone deserves to be seen and heard as they are and be safe from bullying. We want you to enjoy balanced self-esteem.
Feeling and looking good builds your confidence. And with that confidence, you don’t have to worry about following the industry conventions. The joyful and self-confident packaging is unapologetically colourful.
A firework of uniqueness carries the brand’s core: Nobody looks like you. Be proud of who you are.
Kobra’s remarkable talent is its ability to surprise and present visually stunning ideas consistently. Its unique blend of design and art creates an outstanding visual entity. Kobra has a proven track record of building brands that set trends and inspire others.
I am confident that Kobra will continue to exceed my expectations and deliver exceptional work for all my future projects.
Katja Kokko
Founder, Brand Director & Head of Product Development
Project team:
Creative Lead: Tuukka Koivisto
Project Manager: Sofia Stenfors, Eva Persson
Project Coordinator: Fanny Bruun, Hanna Kaltiainen
Designer – Monika Bodendorfaite
Photographer (People): Emma Sarpaniemi
Photographer (Products): Alex, Sami Välikangas
Services included in project scope: