Brand identity and website for a Swiss laboratory specialising in molecular, biological and microbiological analysis.
The logo symbol highlights the firm’s field of expertise. When zooming in, the Swiss cross can be found in the symbol. The look & feel of the brand are generally strict and streamlined.
The firm’s efficient work methods led us to use Helvetica Neue as the primary type throughout the identity.
The identity uses a clean colour palette that consists of blue accompanied by various complementary shades of grey.
A pictogram set was created to illustrate the different services and balance the otherwise heavy text content.
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Head of Design
Project Lead: Tuukka Koivisto
Designer: Andreas Ebneter
Motion designer, Andreas Ebneter
Project Manager: Sofia Stenfors
Services included in project scope: