Brand identity for Aval
The Aval group offers HNWI, single & multi-family offices and foundations a unique and holistic solution for structuring, managing, and preserving wealth.
Every element of the design and its execution conveys the essence of excellence, trust, and warmth by selecting the perfect materials and adding the finishing touches.
The identity system uses three font families: Yatra (custom type), New Spirit, and Mark OT. The different typography levels establish structure and provide flexibility in communication tone.
The use of classic portrait images, combined with bespoke materials and digital surfaces, results in a timeless and enduring design.
The Aval group offers HNWI, single & multi-family offices and foundations a unique and holistic solution for structuring, managing, and preserving wealth. They also provide a broad range of family office services, including. M&A support, governance, tax planning, cross-generational succession planning, asset transfers, inheritance, and estate planning.
Kobra was tasked with renewing Aval’s visual identity and implementing the new identity throughout all of its physical and digital applications.
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Designer: James Zambra
Project Coordinator: Fanny Bruun
Photography: Kimmo Metsäranta
Services included in project scope: