Travel as a Tool

Visual identity for Travel as a Tool – A joint Nordic exhibition that considers the significance of travel for the work of Nordic designers from the 1940’s to the present day.

Our work

Travel has been a source of new ideas and inspiration. Trips have provided valuable contacts and created new opportunities, along with introducing designers to materials and manufacturing methods. Recent international events place travel in a new perspective – the exhibition gives current affairs a point of reference in past decades – at a time before long-distance travel became an everyday matter.
The identity for the exhibition was built around Kaj Franck’s travel photography. The custom typeface for the logotype is based on the roof tiles of japanese buildings found in Franck’s photography. The butterfly is a symbol of movement. The exhibition will itself continue its travels to Sweden and Denmark.

Working closely together with the Design Museum and interior designer Henri Halla-Aho we created the visual identity, graphics and marketing materials for the exhibition.

Exhibition architecture design: Henri Halla-Aho

Client: Design Museum
Sector: Arts & Culture
Case photography: Paavo Lehtonen
Type of work: Visual Identity, Motion Design, Marketing