Gutsy Go – the recipient of Finland’s highest innovation prize – is a method that combines key elements of pedagogy, media strategy, and peacebuilding.
Gutsy Go City Interventions shake up the school week by presenting a challenge to the entire age class of 14 year-olds. In collaboration with teachers, legal officials, and community leaders students design and implement unique solutions to promote solidarity and “social peace,” thus preventing polarization and tensions within their own communities.
Organized into task forces, students identify critical problems facing their communities and come up with dozens of dynamic solutions.
Students provoke support from local partners, execute their solutions with urgency, and film the process using their own mobile devices – aided by Gutsy production crews.
Videos are premiered at events, on social media, and across traditional news outlets.
The branding is powerful, versatile, and establishes a cohesive identity for the intervention program. The visual identity translates the attributes of the teens into a visual language that is bold, layered, personal, awkward, a bit clumsy and gutsy.
The logotype is set in Gutsy Sans, a sans serif font created for the brand to be in the logotype and as a main visual element in the identity. The font plays on the awkwardness of the teens within the Gutsy Go intervention projects. Gutsy Sans comes in regular and extended variations that randomly interchange when implementing the font. The variation in the font creates a sense of randomness and uniqueness throughout the applications.
Want to know more about the project?
Contact Tuukka Koivisto, email@example.com, +358 40 503 3365