After hearing about some of the difficulties the farm was experiencing with its current website we decided to get in touch and offered our help in designing a new visual identity for them that could be implemented on a new website.
Branding is an age old form of marking cattle and although this practice is no longer used we decided to stay true to the traditional aesthetics associated with it and build a visual identity around a strong symbol. The horned capital R works as a clear and robust symbol that is easy to use. The type writer-like typography is counterbalanced with warmhearted images of the farm. Colourful applications help the farm stand out from its competition while still blending in with their natural surroundings.